Content Creator

You will be responsible for conceptualizing and delivering engaging & impactful influencer-driven short format content. Assimilate and translate brand brief into content ideas ensuring adherence to business objectives and budget efficiencies. Build content concepts based on insight derived from an in-depth understanding of the digital landscape, audience insights, and content trends. Evaluate requirements to draw delivery timelines and ensure on-time delivery. Maximise value across content formats ensuring engagement, authenticity of messaging, and relevance for the audience. Create & present plans and campaign ideas to internal teams & influencers. Collaborate with internal production, graphics, and other relevant teams to ensure delivery in line with business objectives. Work with production teams to manage budgets and estimates. Track analytics to measure performance across platforms for dynamic content performance management & capture learnings in reports. Proactively suggest and innovate content properties/ideas for topical and cultural moments. - Assimilate and translate brand brief into content ideas - Build content concepts based on insights - Evaluate requirements and ensure on-time delivery - Create & present plans to internal teams & influencers - Collaborate with internal teams for delivery - Manage budgets and estimates - Track analytics for performance measurement - Proactively suggest and innovate content properties/ideas - Any Undergraduate or Graduate Degree - 2-3 years of experience in social marketing - Strong understanding of social media landscape - Prior experience in creating short-form content - Strong written and verbal communication skills - Proficiency in Bengali is a must - Team player with time management skills - Basic knowledge of digital video production,