Content Creator & Social Media Strategist

About Us:

We are a dynamic and fast-growing eCommerce fashion brand specializing in stylish, comfortable, and trend-forward apparel for women and kids. Our mission is to empower mothers and children through fashion that blends comfort with contemporary design. We are seeking a creative and passionate Content Creator to bring our brand story to life across digital channels.

Role Overview:

As a Content Creator, you will be responsible for producing high-quality, engaging, and on-brand content that connects with our target audience of fashion-conscious women and moms. You'll work closely with our marketing and design teams to craft compelling stories through photos, videos, and written content across social media, website, email, and more.

Key Responsibilities:

Content Development:

• Create engaging photo, video, and written content for Instagram, Facebook, Pinterest, YouTube, and TikTok.
• Develop content for product launches, campaigns, lookbooks, behind-the-scenes, and lifestyle features.
• Write compelling copy for product descriptions, blogs, email newsletters, and website banners.

Social Media & Community:

• Plan and schedule social media content calendars.
• Stay on top of trends in fashion, kidswear, and influencer culture.
• Collaborate with influencers, moms, and micro-creators for UGC and collaborations.

Brand Consistency:

• Ensure all content aligns with the brand’s visual identity, tone of voice, and storytelling.
• Help maintain a cohesive aesthetic across all platforms.

Campaign Support:

• Support seasonal campaigns and promotional events with creative assets.
• Work with the design and product teams to highlight key styles and collections.

Requirements:

• 1–3 years of experience in content creation, preferably in fashion, lifestyle, or kidswear.
• Strong visual eye and experience with photography and videography (smartphone).
• Excellent writing skills with a flair for storytelling.
• Proficiency in Canva, and any image editing and video editing tools content tools.
• Familiarity with social media trends, hashtags, and platform algorithms.
• A passion for fashion, especially women’s and children’s wear.

Nice to Have:

• Experience in influencer marketing or UGC sourcing.
• Basic understanding of SEO and email marketing.
• Ability to shoot and edit short-form videos for Reels/TikTok.

What We Offer:

• A creative and flexible work environment.
• Opportunities to grow with a fast-scaling fashion brand.
• Discounts on all our products.
• A chance to directly impact the visual and narrative voice of the brand.

Job Type: Part-time

Pay: ₹10,000.00 - ₹15,000.00 per month

Expected hours: 30 per week

Benefits:

• Flexible schedule

Education:

• Bachelor's (Preferred)

Work Location: In person