Content Creator

Company Description

Prorata is India’s first fractional car ownership platform as seen on shark tank season 3 that allows individuals to co-own their dream car by paying 8.33% of the total cost. The platform operates on a no loan, no EMI, no down payment & no rent policy, where each co-owner also gets a percentage of the re-sale value back after 5 years. Prorata forms groups of 4-12 people with nearby residents interested in co-owning the same car and provides an app for easy reservation and doorstep pickup and drop services.

Key Responsibilities:

Content Creation & Video Production:

-Create engaging Instagram Reels and videos, ensuring high-quality, trend-driven content.

-Be comfortable on camera, hosting and narrating content with confidence.

-Develop YouTube videos, including both long-form content and YouTube Shorts.

-Plan and execute storytelling-driven content that resonates with our audience.

Graphic Design & Social Media Management:

-Design Instagram carousels and LinkedIn posts using Canva or Figma.

-Create interactive Instagram Stories, including graphics, polls, and Q&A sessions.

-Strategise and plan content around car launches, ensuring maximum engagement.

Outreach & Collaborations:

-Reach out to influencers through social media on a daily basis for collaborations.

-Coordinate with dealers and car showrooms to access vehicles for content creation.

-Engage with our existing customer base to record and publish testimonials.

Requirements:

Camera-friendly personality with strong on-screen presence.

Proficiency in Canva or Figma for designing graphics and carousels.

Experience in video editing and social media content creation.

Strong storytelling skills to craft compelling narratives.