Content Creator

Responsibilities

• Create engaging and educational content related to dental awareness, kids' oral health and Smileguard services.
• Write scripts for reels, parent education videos, clinic promotions, school camp videos, and brand announcements.
• Appear confidently in videos to explain Smileguard programs, dental tips and preventive care concepts.
• Write blogs, captions, brochures, ad copies, WhatsApp messages and website content tailored for Smileguard.
• Collaborate with the creative team during dental camps and shoots to capture content.
• Develop clear, parent-friendly content that builds trust and improves enrollment.
• Research oral health topics and convert them into simple, effective, SEO-based content.
• Maintain brand consistency in tone, visuals, and messaging across platforms.
• Create storytelling-based content highlighting partner clinics, camp success stories and patient experiences.
• Brainstorm ideas for new video formats, reels, informational posts and digital campaigns.

Skills Required

• Strong writing skills with the ability to explain medical/dental topics in simple language.
• Confident on-camera presence; ability to speak clearly and naturally.
• Creative thinking and strong storytelling skills.
• Understanding of social media trends, reels, and engagement techniques.
• Ability to work during camps for content creation when required.
• Basic SEO and digital marketing understanding.

Preferred

• Experience in healthcare, education, or dental-related content (plus point).
• Familiarity with Smileguard’s mission, preventive dental care and child-focused communication.
• Experience creating reels, short videos or hosting informational content.