Content & Copywriter

The Content & Copywriter role at FOTATO offers an exciting opportunity to work with a fast-growing food and grocery delivery platform based in Hyderabad, India. FOTATO is dedicated to redefining convenience through lightning-fast deliveries, a wide product selection, and a seamless customer experience. As a creative wordsmith, you will play a crucial role in bringing the FOTATO brand to life. In this role, you will be responsible for crafting compelling, engaging, and action-driven content across various platforms such as the app, website, push notifications, emails, and social media. Your words will not only shape the voice of FOTATO but also drive user engagement and elevate the brand's presence. If you are passionate about storytelling, have a love for food & grocery, and understand the impact of every word, then this role is tailor-made for you. Key Responsibilities: - Write engaging and persuasive copy for different channels including app, website, push notifications, emails, and social media. - Develop creative marketing campaigns, product descriptions, and promotional content that resonate with the target audience. - Maintain a consistent brand tone across all content channels to ensure brand coherence. - Optimize copy for SEO, engagement, and conversion purposes. - Collaborate closely with design, product, and marketing teams to ensure a unified and effective messaging strategy. - Analyze content performance and refine strategies based on insights to drive continuous improvement. - Stay updated with the latest trends in food, grocery, and e-commerce content marketing to ensure relevance and competitiveness. Requirements: - 0-5 years of experience in content writing, copywriting, or digital marketing. - Previous experience in food, grocery, e-commerce, or tech-based platforms is preferred. - Strong portfolio showcasing creative and high-converting content. - Exceptional writing, editing, and proofreading skills. - Knowledge of SEO, content strategy, and performance marketing. - Ability to craft concise, engaging, and impactful copy. - Experience with Google Analytics, SEO tools, and A/B testing is a plus. - Ability to thrive in a fast-paced environment and effectively manage multiple tasks. If you are ready to play a pivotal role in bringing FOTATO's brand to life through your words and want to be part of a team that is revolutionizing the food and grocery delivery experience, we invite you to apply now! Kindly send your resume, portfolio, and a brief cover letter to HR@FOTATO.CO.,