Community Specialist

Roles & Responsibilities

Responsible for developing and implementing social media strategies and work on channel development, driving top-in-class engagement

Expertise in message development, and end-to-end communications planning A holistic understanding of landscape of social media channels, strategies, emerging platforms, and audiences within those channels

Ability to create a roadmap that includes channel strategy, content strategy, and technology platforms and tools. Work in collaboration with internal and external communication teams, technologists, leaders, and other stakeholders to successfully uncover stories and create a pipeline of engaging content.

Monitor social trends and proactively highlight opportunities for growth and engagement Regular reporting to wider organization on current community trends, channel/content performance and innovation/idea recommendations to lift performance

Conceptualize and design social media collaterals, hands-on experience with Adobe CS, Figma, or similar tools.

Skills:

Minimum 3 years of experience in a social media community management role

Understanding of and ability to manage digital marketing.

Grasp of digital tools and platforms : social listening (brandwatch), publishing (wordpress, sprout), analytics (tableau), etc. Understanding social media usage, platforms, content, measurement, and paid and organic best practices Independent creation and successful execution of community-focused marketing campaigns with one or more specific business goals (growth, engagement, retention, reactivation, revenue)

Experience building brands on social media (Instagram, Facebook, Pinterest, Snapchat etc.) with a proven track record of community growth and engagement

Exposure to internal, external, paid and shared communications is important

Comfortable working on multiple projects at a time moving fluidly between projects and programs with different stakeholders

Effective time management and project management skills Excellent verbal and written communication skills

Self-motivated, excellent organizational skills, detail-oriented, design-first thinking

Proficiency with Generative AI tools such as ChatGPT, Gemini, Notebook LLM, etc., is required.