Chief manager Customer Life Cycle

As a Senior Manager/Chief Manager Customer Life Cycle Management and Product, your role involves overseeing various key responsibilities: - Customer Life-Cycle Management: - Manage promotional communication sent to existing customers on a monthly basis, following a respective calendar. - Handle third-party panels used to send communication via email/SMS/IVR to customers both manually and automatically. - Create content such as email/SMS/IVR based on the calendar and requirements from stakeholders, deploying them post relevant approvals. - Monitor and share reports of API triggered automated communication sent to customers on behalf of internal stakeholders. - Develop campaigns to enhance customer engagement, increase brand affinity, and keep customers updated on the latest organization updates. - Collaborate with the IT team for data extraction, API setup, and support internal stakeholders" requirements for manual and automatic communication through panels. - Submit monthly communication calendar to distribution and other stakeholders. - Deploy campaigns through Net core or any other communication platform. - Product Marketing: - Manage and own marketing collaterals for all products. - Support and liaise with product teams to gather briefs on new Product Launches. - Assist in creating and modifying Launch Collaterals in print, digital formats such as brochures, leaflets, posters, banners, standees, pitches, product videos, emails, SMS, GIFs, etc., with the help of third-party vendors for public and private circulation. - Liaise with stakeholders like product and compliance to incorporate necessary feedback on all launch content for sales and relevant parties. - Substantiate end-to-end product-related content in the required format for stakeholders, starting from creation, incorporating feedback, approvals, to final delivery. - Support in creating, modifying content for new product launches, updating existing product collaterals, co-branding product content with corporate agents, and Product Videos. - Manage the Product Folder containing content of various products and their versions. - Manage advertisements on the compliance tool (AMS) and submit a register containing a list of active/inactive entries monthly. - Marketing Operations: - Create a monthly provision incurred by vendors to be forwarded to Finance. - Manage the UIN updation panel on the AMS tool to update existing, discard, and launch new UIN for products based on product inputs. - Handle invoices for product marketing and CLM.,