Your key responsibilities
- Drive the content strategy to build and amplify the social media presence of executive leaders
- Manage and maintain the content calendar for executive leadership group
- Create impactful content across multiple formats such as blogs, articles, posts, talk tracks, podcast scripts, video scripts, etc
- Ensure that the content is of top-notch quality, consistent and aligned with EY s purpose and editorial strategy
- Provide recommendations based on the performance of the social media profile and emerging narratives and trends
- Repurpose content to meet the needs of diverse audience and platforms
- Provide copywriting support for high-visibility EY programs and campaigns
- Collaborate with design teams to ensure that content and design complement each other
- Suggest improvements to the tone and structure of the content
- Ensure the content is compliant with EY legal and social media guidelines
Skills and attributes for success
This role requires exceptional writing skills; experience in creating we'll-researched business content that promotes the brand; and the ability to build strong, trusted relationships with stakeholders.
Key skills required to excel in this role
- Adept in creating engaging, inspiring and persuasive B2B content
- Proven record in managing high-profile social accounts for leaders
- Deft in devising an engaging narrative technique to communicate impactful business stories as we'll as personal, motivational stories
- Good understanding of content strategy principles and processes
- Deft in writing, editing and has a way with words
- Experience across a range of digital, social and integrated media
- Strong conflict resolution, negotiation, influencing and persuasion abilities
- Ability to build and leverage relationships with and influence multiple internal groups across all levels of the organization
To qualify for the role, you must have
- bachelors or masters degree, preferably in English literature or mass communication
- Strong knowledge of content strategy and development and be we'll-versed with online reputation management skills within the modern digital landscape
- Up-to-date understanding of social platforms (Twitter, LinkedIn, Instagram, YouTube, Facebook, Pinterest etc)
- Sharp knowledge of SEO principles
- At least 8-9 years of relevant experience
Ideally, you'll also have
- Creative agency, advertising or Big Four experience
- Understanding of measurement and analytics of social media and website content
Technologies and tools
- Proficiency in Microsoft Word, Microsoft Excel, Adobe Acrobat/PDF-XChange
- Experience with social media management systems (eg, Sprinklr, Hootsuite)
- Passion to tell stories that inspire action and build engagement
- Excellent interpersonal and written communication skills
- Ability to understand and articulate complex business ideas in an engaging, audience-friendly style
- Hands-on experience creating content for ads, brochures, magazines, flyers, websites, videos, blogs and social media
- Growth mindset who loves to collaborate, ideate and deliver breakthrough work
- An intuitive understanding of behavioral and digital trends
- Experience working with global clients
- Creative problem-solving mindset with a flexible can-do attitude
- Strong organizational and project management skills
What we offer
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Continuous learning
you'll develop the mindset and skills to navigate whatever comes next. -
Success, as defined by you
we'll provide the tools and flexibility, so you can make a meaningful impact, your way. -
Transformative leadership
we'll give you the insights, coaching and confidence to be the leader the world needs. -
Diverse and inclusive culture
you'll be embraced for who you are and empowe'red to use your voice to help others find theirs.
