Casagrand is hiring For Retail Marketing Specialist

Greeting from Casagrand !

Department :Retail Marketing

Experience :

Communication Skills:

Benefits:

• Highest Incentives
• Abroad Trips
• Free Breakfast
• Free Lunch
  

Roles and Responsibilities Retail Marketing (Mall)

1. Marketing Strategy & Planning

• Develop and implement marketing strategies to drive footfall, enhance brand visibility, and boost tenant sales.
• Plan annual and seasonal marketing calendars aligned with festivals, events, and promotional campaigns.
• Collaborate with the mall management team to achieve overall revenue and branding objectives.
  

2. Event Management & Promotions

• Conceptualize, plan, and execute mall events, product launches, brand tie-ups, and weekend activities.
• Coordinate with event agencies, vendors, and tenants for smooth event execution.
• Ensure all promotions and events reflect the malls positioning and brand image.
  

3. Tenant Coordination & Relationship Management

• Work closely with retail tenants to plan co-branded marketing campaigns and in-store promotions.
• Support tenants in increasing store visibility through signage, displays, and digital promotions.
• Gather feedback from tenants on sales performance and marketing effectiveness.
  

4. Digital Marketing & Communication

• Manage the malls social media presence, website, and online listings to enhance engagement and brand recall.
• Plan and execute digital campaigns, influencer collaborations, and online contests to attract visitors.
• Coordinate with creative agencies for advertisements, newsletters, and social media content.
  

5. Branding & Public Relations

• Maintain consistent branding across all marketing materials and communication channels.
• Liaise with media partners for press releases, coverage, and advertorials.
• Ensure mall signage, hoardings, and visual merchandising align with brand guidelines.
  

6. Customer Engagement & Loyalty

• Plan and implement customer engagement activities and loyalty programs to enhance repeat visits.
• Track customer feedback and conduct surveys to improve the shopping experience.
• Analyze customer behavior and demographics to tailor marketing strategies.
  

7. Data Analysis & Reporting

• Monitor and analyze mall footfall, tenant sales, and campaign performance metrics.
• Prepare monthly reports highlighting marketing ROI, event outcomes, and performance trends.
• Suggest data-driven improvements for future campaigns.
  

8. Coordination & Compliance

• Work closely with leasing, operations, and facility teams for event logistics and approvals.
• Ensure all marketing activities comply with mall policies and statutory regulations.
• Manage budgets effectively and ensure cost-efficient campaign execution.
  

nancy@casagrand.co.in

Thanks & Regards

Nancy HR - 7395959222