Campaign Strategy Specialist

Skill required: Marketing Operations - Campaign Management
Designation: Campaign Strategy Specialist
Qualifications:Any Graduation
Years of Experience:7 to 11 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song?? all powered by the world??s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do?
The Communications & Campaign Specialist is responsible for the development and execution of integrated marketing campaigns that enhance brand visibility, engage target audiences, and drive business objectives. This role involves creating strategies to create compelling messaging, managing multi-channel communication strategies, and analyzing campaign performance to optimize engagement and impact. The individual will collaborate with internal teams and external partners to ensure consistency and effectiveness in all communication efforts.
What are we looking for?
Technical Skills:?¢Strong proficiency in marketing automation tools (e.g., Marketo, Salesforce Marketing Cloud).?¢Experience with social media management tools (e.g., Sprinklr) and digital marketing platforms.?¢Knowledge of analytics and reporting tools (e.g., Google Analytics, Power BI, Tableau) to measure campaign performance.?¢Understanding of SEO, SEM, and media strategies to enhance digital campaign effectiveness.Core Competencies:?¢Ability to develop effective communication strategies that align with business objectives.?¢Strong ability to manage multiple campaigns simultaneously and meet tight deadlines.?¢Skilled in crafting engaging content and messaging that resonates with target audiences.?¢Data-driven approach to evaluating campaign effectiveness and optimizing results.?¢Excellent written and verbal communication skills, with the ability to influence and collaborate across teams.?¢High level of accuracy in content creation, campaign planning, and performance reporting.?¢Ability to thrive in a fast-paced, evolving marketing landscape.Experience:?¢Minimum 5 years of experience in campaign management, communications, or marketing, preferably in a large-scale or multinational organization.?¢Proven track record of executing successful marketing campaigns that drive engagement and business growth.?¢Experience working with cross-functional teams, agencies, and vendors to deliver marketing initiatives.?¢Background in the oil and gas, energy, or B2B industries is a plus.Education:?¢Bachelor??s degree in Marketing, Communications, Public Relations, or a related field.?¢A Master??s degree (MBA) or certifications in digital marketing, campaign management, or content strategy is a plus.

Roles and Responsibilities: . Campaign Strategy & Execution:?¢Plan, develop, and execute end-to-end marketing campaigns, ensuring alignment with business goals and brand guidelines.?¢Manage campaign timelines, budgets, and deliverables to ensure successful implementation.?¢Collaborate with cross-functional teams, including marketing, sales, and creative teams, to ensure cohesive messaging and execution.?¢Monitor industry trends and competitor activities to enhance campaign effectiveness.2. Content Development & Brand Messaging:?¢Create compelling and engaging content for various channels, including email campaigns, social media, websites, etc.?¢Develop key messages and storytelling approaches that align with brand positioning and customer needs.?¢Ensure consistency in tone, voice, and messaging across all communication platforms.?¢Adapt content for different audience segments to maximize engagement and relevance.3. Digital & Social Media Campaigns:?¢Manage digital marketing campaigns, leveraging social media, email, and paid advertising strategies to enhance audience reach.?¢Work closely with the digital marketing team to optimize campaigns and performance marketing tactics.?¢Monitor and engage with online communities, responding to customer inquiries and fostering brand advocacy.4. Stakeholder & Agency Coordination:?¢Act as a key point of contact for internal and external stakeholders, ensuring smooth execution of marketing and communication initiatives.?¢Coordinate with creative agencies, media partners, and vendors to develop high-quality campaign assets.?¢Align communication efforts with corporate objectives and regional marketing teams to maintain brand consistency.5. Performance Analysis & Optimization:?¢Track and analyze campaign performance using key metrics such as engagement, conversion rates, and ROI.?¢Prepare campaign reports and insights, providing recommendations for future improvements.?¢Utilize data-driven decision-making to refine messaging, targeting, and campaign effectiveness.?¢Conduct post-campaign evaluations to measure success and implement learnings in future campaigns.
QualificationAny Graduation