Campaign specialist

As a knowledgeable and enthusiastic Camping Specialist with a background in the education sector and a strong understanding of Meta and Google Ads, your primary responsibility will be to design, promote, and execute cost-effective lead generation campaigns through camping programs. Your tasks will include planning, organizing, and managing camping programs tailored to specific requirements. You will also be responsible for managing and optimizing Meta and Google Ads campaigns across various platforms (Search, Display, Video) to promote programs and attract qualified leads. Additionally, creating relevant and engaging content such as presentations, brochures, and digital ads focused on camping and experiential learning will be part of your daily tasks. Key Responsibilities: - Design, promote, and execute cost-effective lead generation campaigns through camping programs - Plan, organize, and manage camping programs tailored to specific requirements - Manage and optimize Meta and Google Ads campaigns across various platforms to attract qualified leads - Create relevant and engaging content such as presentations, brochures, and digital ads focused on camping and experiential learning - Monitor campaign performance, analyze budgets, and generate reports to assess marketing ROI - Stay updated on the latest trends in outdoor education, camping gear, and safety standards - Collaborate with the team and staff to ensure smooth camp operations Qualifications Required: - Minimum of 2 years of experience in Meta and Google Ads - Hands-on experience in Google Ads and certification (preferred) - Strong understanding of camping equipment, survival skills, and safety standards - Analytical mindset and familiarity with basic performance metrics in digital marketing - Meta Ads certification - Experience working with schools, colleges, or EdTech platforms (preferred) This role offers benefits such as paid sick time off, earned leaves, medical insurance coverage, and exposure to experiential learning environments. You will have the opportunity to work with a passionate and growing education team.,