3.0 - 8.0 years

8 - 18 Lacs

Bengaluru

Remote

We are looking for a Marketing Business Data Analyst (Remote) with a strong background in marketing analytics to help us monitor campaign performance, investigate anomalies, and provide actionable insights to the marketing team. Key Responsibilities Performance Analysis & Reporting: Gather and analyze daily, weekly, and monthly performance metrics across various marketing channels (Facebook, Google, TikTok, YouTube, and other ad platforms). Track backend conversions and correlate them with front-end marketing data to identify trends and optimization opportunities. Build and maintain dashboards, reports, and presentations for campaign managers to drive data-driven decisions. Anomaly Detection & Troubleshooting: Investigate data discrepancies , missing conversions, or irregularities in marketing performance. Collaborate with data analysts, engineers, and other stakeholders to resolve tracking, attribution, or reporting issues. Identify any drop-offs in lead flow, data mismatches , or technical issues impacting performance. Campaign Insights & Optimization: Provide actionable insights to campaign managers on lead quality, cost per lead (CPL), return on ad spend (ROAS), and other key performance indicators (KPIs). Analyze audience behavior, ad performance, and backend conversion rates to recommend targeting and bidding strategy changes. Monitor A/B tests and experiments, sharing insights on creative, audience, and landing page performance. Collaboration & Process Improvement: Work closely with media buyers, marketing managers, and sales teams to align campaign goals with backend performance. Assist in data tracking, attribution modeling , and integrating multiple data sources for a unified view of campaign success. Continuously improve reporting processes and automation for efficiency. Requirements Experience: 3+ years of experience as a Marketing Data Analyst / Business Analyst / Data Analyst in a marketing, digital advertising, or performance marketing environment . Hands-on experience with Facebook Ads Manager, Google Ads, TikTok Ads, Google Analytics, and other ad platforms . Strong understanding of lead funnels, backend conversions, attribution models, and tracking pixels . Should be comfortable working from 7am IST Technical Skills: Proficiency in Excel/Google Sheets (pivot tables, formulas, data manipulation) . Experience with SQL, Python, or R for data extraction and analysis (preferred but not required). Familiarity with Tableau, Power BI, or other data visualization tools . Knowledge of UTM parameters, tracking tools, and marketing automation platforms is a plus. Analytical & Problem-Solving Skills: Strong ability to identify trends, spot anomalies, and translate data into actionable insights . Comfortable troubleshooting data discrepancies and working with teams to resolve tracking issues. Ability to break down complex datasets and tell a compelling data-driven story . Soft Skills: Excellent communication and collaboration skills to effectively present insights to marketing teams. Ability to work independently in a fast-paced, performance-driven environment . A proactive approach to improving reporting processes and automation. Nice to Have Experience in lead generation, mass tort, SSD, or other legal marketing campaigns . Understanding of Facebooks Conversions API, Google Tag Manager, and first-party data tracking . Prior experience with marketing mix modeling or incrementality testing . What We Offer Opportunity to make a significant impact in a growing company Remote work flexibility Competitive salary and benefits package Continuous learning and professional development opportunities Collaborative and innovative work environment

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