GTM Execution Insights & Analytics Alliances- Senior Associate

Role Overview: At PwC, as a member of the Alliances Marketing team, you will be responsible for driving analytics, insight generation, and performance storytelling for Alliance marketing campaigns. You will work closely with campaign leads and Alliance stakeholders to monitor digital marketing KPIs, identify trends, and translate data into actionable marketing insights. This role is ideal for someone who enjoys analyzing data and communicating meaningful narratives to stakeholders. Key Responsibilities: - Monitor digital marketing KPIs across campaigns using tools like Einstein Analytics, Salesforce, and Marketing Cloud - Identify trends, performance drivers, and gaps across campaign types, channels, and audiences - Conduct deep-dive analyses by sector, alliance, or tactic to highlight top and low performing efforts - Translate data into actionable marketing insights - Maintain and enhance campaign dashboards and reports using tools like Power BI, Einstein Analytics, or Excel - Generate monthly and quarterly performance summaries for business reviews and executive reporting - Compare results across multiple sources and flag any discrepancies - Track campaign-driven Marketing Qualified Leads (MQLs) and their progression through the funnel in Sales Cloud - Support tagging and attribution of contacts to opportunities, campaigns, or event participation - Provide insights into pipeline health, lead quality, and buyer behavior trends - Work closely with campaign managers and marketing leads to align on data capture requirements - Translate complex analytics into clear, business-focused summaries for non-technical stakeholders - Assist in preparing presentations and visuals for marketing leadership and alliance teams Qualifications Required: - Experience: 3-5 years in marketing analytics, campaign insights, or business intelligence roles - Education: Bachelor's degree - Language: Proficiency in English (Oral & Written) Additional Company Details: The Alliances team at PwC partners with leading technology providers to drive business results through strategic relationships. The team provides centralized operational support for scalable and efficient delivery of alliance programs, focusing on process excellence, data management, and cross-functional collaboration.,