Campaign Coordinator

Job Title:

No. of Positions:01

Employment Type:Full-Time

Work Location:Narsingi, Kokapet, Hyderabad

Work Timings:9:30 AM to 6:00 PM (Monday to Saturday)

Compensation:5 to 6 Lakhs per annum

Reports to:Manager Digital Marketing & Communications

Role Summary

We are seeking a highly skilled and data-driven Campaign Coordinator to strategize, execute, and optimize multi-platform digital marketing campaigns. This role demands expertise in Meta (Facebook/Instagram) and Google Ads, AI-driven marketing tools, and performance tracking to maximize ROI and achieve business objectives.

Key Responsibilities

1. Digital Campaign Strategy & Execution

• Plan, execute, and optimize Meta (Facebook/Instagram) and Google Ads campaigns.
• Manage PPC campaigns with a focus on ROI and performance metrics.
• Develop and implement A/B tests for creatives, targeting, and landing pages.
• Leverage AI tools to forecast performance and improve campaign outcomes.
• Utilize RTB and display ad networks for lead generation and brand visibility.

2. AI-Driven Marketing

• Use tools like ChatGPT, Midjourney, and AdCreative.ai to create high-performing ad creatives and copy.
• Apply predictive analytics platforms (e.g., Albert AI, Pencil) to optimize ad performance.
• Automate audience segmentation and targeting through AI-based insights.

3. Landing Page & Conversion Optimization

• Optimize landing pages using platforms like Unbounce, Instapage, or WordPress.
• Execute CRO initiatives using tools such as Hotjar and Google Optimize.
• Ensure landing pages are SEO-optimized and conversion-focused.

4. Analytics, Reporting & Performance Tracking

• Monitor and report key performance metrics: CTR, CPC, ROAS, CPA, and engagement rates.
• Create actionable dashboards and custom reports using GA4, Meta Ads Manager, and Looker Studio.

5. CRM Integration & Funnel Management

• Integrate CRM tools like LeadSquared, HubSpot, or Zoho with digital campaigns.
• Customize dashboards to track campaign KPIs and build lead funnels for the sales team.
• Generate detailed performance reports aligned with business objectives.

Qualifications & Skills Required

• Bachelor's degree in Communications, Political Science, Marketing, or a related field.
• 3+ years of proven experience managing Meta and Google Ads campaigns.
• Proficiency in landing page optimization tools (e.g., Unbounce, Leadpages).
• Experience using AI tools for ad creation and performance analysis.
• Strong analytical skills using Excel, Google Sheets, and GA4.
• Knowledge of CRO tools and A/B testing frameworks.
• Hands-on CRM experience (LeadSquared, HubSpot, or Zoho).
• Excellent communication, organizational, and problem-solving skills.
• Ability to multitask, work independently, and meet tight deadlines.
• Creative, structured, and strategic mindset with strong execution abilities.
• Proficiency in campaign tools and technologies, with experience in team and volunteer management.

Preferred Qualifications

• Certifications: Meta Blueprint, Google Ads, or HubSpot.
• Experience with programmatic ad platforms (e.g., DV360, The Trade Desk).
• Familiarity with advanced AI tools for competitor analysis, keyword clustering, and performance forecasting (e.g., Albert, Pattern89, Celtra).

What We Offer

• A supportive and collaborative work environment.
• A spiritually conducive workplace.
• Opportunities for professional growth and development through various projects.
• Competitive salary and benefits package.
• Lunch Prasadam provided.