Business Development Manager

Role Business Development Manager

Location: Delhi, India

Experience Level: 3-6 Years

Industry Segments: Government, BFSI, Enterprise

About ESDS Software Solution Limited

ESDS Software Solution Limited is a leading provider of innovative IT solutions, specializing in cloud computing, data center services, and digital transformation solutions. With a strong focus on Government, Banking, Financial Services, and Insurance (BFSI), and Enterprise segments, we empower organizations with cutting-edge technology to achieve their business goals.

Job Overview

Female Field Marketing Manager

Key Responsibilities

• Lead Generation

  :
• Develop and execute lead generation strategies through digital marketing (e.g., social media, email campaigns, webinars) and offline channels (e.g., industry events, seminars, and networking).
• Identify and target potential clients in the Government, BFSI, and Enterprise sectors.
• Leverage market research to identify new opportunities and trends in the assigned segments.

• Customer Engagement and Pitching

  :
• Visit client locations to present ESDS's products, solutions, and value propositions tailored to their needs.
• Build and maintain strong relationships with key stakeholders and decision-makers.
• Deliver compelling presentations and product demonstrations to showcase ESDS's capabilities.

• Lead Nurturing

  :
• Nurture leads through consistent follow-ups, addressing client queries, and providing relevant information to move prospects through the sales funnel.
• Collaborate with the marketing team to create targeted content and campaigns to support lead nurturing.

• Deal Closure

  :
• Work closely with the pre-sales team to develop customized solutions and proposals for clients.
• Assist in negotiations and ensure smooth closure of deals while meeting client expectations.

• Market Intelligence

  :
• Stay updated on industry trends, competitor activities, and market demands in the Government, BFSI, and Enterprise sectors.
• Provide feedback to the product and marketing teams to enhance offerings and strategies.

• Reporting and Analysis

  :
• Track and report on lead generation, conversion rates, and campaign performance using CRM tools.
• Provide regular updates to the management team on pipeline status and market insights.

• Event Participation

  :
• Represent ESDS at industry events, trade shows, and conferences to promote brand visibility and generate leads.
• Organize and coordinate events, workshops, or seminars to engage potential clients.

Qualifications and Skills

• Experience

  :
• 3-6 years of experience in field marketing, business development, or sales, preferably in the IT services, cloud computing, or technology solutions industry.
• Proven track record of generating leads and closing deals in Government, BFSI, or Enterprise segments.

• Education

  :
• Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.

• Skills

  :
• Strong understanding of digital marketing tools and techniques (e.g., LinkedIn, email marketing, SEM, Apollo.ai).
• Excellent communication and presentation skills to effectively pitch solutions to diverse audiences.
• Ability to build and maintain client relationships with a consultative approach.
• Proficiency in CRM tools for lead tracking and reporting.
• Self-motivated, target-driven, and able to work independently as well as in a team.
• Strong negotiation and problem-solving skills.
• Knowledge of IT solutions, cloud computing, or digital transformation services is highly desirable.
• Strong Communication skill

• Other Requirements

  :
• Willingness to travel within Delhi/NCR and nearby regions for client visits and events.
• Ability to work in a fast-paced environment and manage multiple priorities.
• Female candidates only, as per organizational requirements.

Key Competencies

• Strategic thinking and planning.
• Customer-centric approach with a focus on relationship building.
• Ability to collaborate with cross-functional teams (marketing, pre-sales, and product teams).
• Data-driven decision-making and analytical skills.
• Strong effective communication skill

Why Join ESDS

• Opportunity to work with a leading IT solutions provider in a high-growth industry.
• Exposure to diverse and prestigious clients in Government, BFSI, and Enterprise sectors.
• Collaborative and innovative work environment.