Business Development Manager: Diagnostics

2 - 6 years

2 - 4 Lacs

Posted:2 weeks ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Job Overview:

The Business Development Manager will be responsible for driving growth by developing referral networks, managing corporate and doctor tie-ups, increasing patient footfall, and expanding the diagnostic centres presence in the market.

Key Responsibilities:

  • Identify and develop new business opportunities for pathology and radiology services.
  • Build and maintain strong relationships with doctors, hospitals, clinics, and corporate clients.
  • Plan and execute marketing and outreach activities (CMEs, health camps, awareness programs, etc.).
  • Monitor and analyze local market trends to develop effective sales strategies.
  • Coordinate with operations and lab teams to ensure excellent customer service and turnaround time.
  • Achieve monthly and quarterly sales/revenue targets.
  • Manage promotional materials, digital marketing campaigns, and local brand awareness.
  • Ensure compliance with company policies, ethical marketing practices, and local regulations.

Skills & Qualifications:

  • Graduate / MBA (preferably in Marketing, Healthcare, or Life Sciences).
  • Prior experience in Diagnostic centers, Pharmaceuticals, Medical Devices, Hospitals, or healthcare marketing preferred.
  • Strong communication, networking, and negotiation skills.
  • Result-oriented, with a strong sense of ownership and accountability.
  • Ability to work independently and manage field operations effectively.

Compensation:

  • Fixed Salary: 25,000 - 40,000 /month (based on experience)
  • Incentives: Performance-based monthly/quarterly incentives
  • Other benefits: Travel allowance + Mobile reimbursement

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