Business Development Executive - HoReCa

Experience: 2-6 years

Essential Area of Expertise:

Location:

HoReCa channel (Hotels, Restaurants, Caterers/Cafes)

Key Responsibilities

• Identify and onboard new HoReCa clients (hotels, restaurants, QSRs, caterers, canteens, cafes).
• Build and maintain strong relationships with chefs, purchase managers, and decision-makers in HoReCa accounts.
• Drive sales growth by promoting the product portfolio and ensuring regular order flow.
• Negotiate pricing, credit terms, and contracts in line with company policies.
• Track competitor activities, pricing, and market trends to develop winning strategies.
• Ensure distributor alignment for smooth supply chain and service to HoReCa clients.
• Achieve monthly/quarterly sales and revenue targets.
• Conduct product demos, sampling, and chef engagement activities to drive adoption.
• Collaborate with internal teams (marketing, supply chain, finance) for seamless execution.

Key Skills & Competencies

• Strong knowledge of the HoReCa industry and existing network is preferred.
• Excellent communication, negotiation, and presentation skills.
• Self-driven with the ability to achieve targets independently.
• Problem-solving attitude and ability to handle objections tactfully.
• Good understanding of pricing, margins, and B2B sales dynamics.

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