BTL – Marketing Executive

Job Role: BTL - Marketing ExecutiveYears of Experience: 2+ yearsLocation: Chennai, Tamil NaduSalary Range: 6-7 LPA Job Description:To provide result-oriented advertising and marketing activities designed to meet customer needs.To achieve sustainable business growth through market intelligence, creativity, and strategic vision, and to build an organization that attracts, develops, and retains outstanding people.Create and implement BTL marketing plans aligned with business goals. Coordinate with internal teams and external partnersPlan & managing the periodically Ground Activation & Promotions.Planning and executing all BTL activities - Events (roadshows, exhibitions, conferences, seminars), promotions (pamphlets, handbills, brochures) and brand/service placement.Planning and innovating new marketing initiatives on a regular interval to create a brand recall and awareness.Develop and manage the BTL marketing budget, ensuring efficient allocation of resources and cost-effective execution of initiatives.Monitor and report on expenses and return on investment (ROI) for BTL activities.