Branding Specialist

Roles & Responsibilities:

Branding & Collateral Management

• Develop, update, and manage

  hospital collaterals

  including brochures, flyers, standees, and signage as per

  NABH and brand guidelines

  .
• Coordinate with design and printing vendors for timely production and quality control of marketing materials.
  
• Ensure hospital branding consistency across departments, events, and partner touchpoints.
  
• Support internal branding for major hospital initiatives and campaigns.
  

Marketing & Communication

• Plan and execute

  internal and external marketing campaigns

  , including doctor engagement programs, awareness initiatives, and hospital events.
• Collaborate with digital and PR teams to ensure synchronized campaign messaging.
  
• Draft

  press releases, internal communication, and promotional content

  for media and in-house newsletters.
• Support

  corporate communication

  activities such as leadership messages, CSR communication, and patient stories.
• Work closely with hospital units to implement

  local marketing plans

  aligned with organizational goals.

Event Management & Coordination

• Plan and execute hospital events such as

  health awareness weeks, medical conferences, and public outreach programs

  .
• Liaise with doctors, operations, and vendor teams for event logistics and execution.
  
• Prepare

  event reports, footfall data, and media coverage summaries

  .

Media & PR Support

• Coordinate with PR teams for

  media visits, story placements, and case study articles

  .
• Track media coverage and maintain a

  press archive

  for all hospital mentions.
• Support creation of social media content and coordinate with digital agencies when required.
  

Skills & Competencies:

• Strong written and verbal communication skills.
  
• Creative approach to branding and event conceptualization.
  
• Good understanding of

  healthcare marketing and patient-centric communication

  .
• Knowledge of digital marketing tools, basic design coordination, and vendor management.
  
• Excellent planning, organizational, and multitasking skills.
  
• Proficiency in MS Office (Word, Excel, PowerPoint) and familiarity with design tools (Canva, Photoshop preferred).
  

Key Attributes:

• Detail-oriented and brand-conscious.
  
• Collaborative team player with the ability to coordinate across departments.
  
• Energetic, proactive, and comfortable in a fast-paced healthcare environment.