Branding and Communications Manager

• Will be responsible for handling the complete marketing & communication
• eco-system of the school and driving the brand messaging through
• various online & offline channels.
• Working with agencies to help create new campaigns and strategies that
• can help drive admissions for the school.
• Ensure the School s USP is strongly reflected across various
• communication touchpoints.
• Creation, Management and regular updating of content, events, and
• updates across School Website.
• Creating and posting of content on school s social media handles to drive
• high engagement rate and reach.
• Managing Press Releases and building media relations in the local market.
• Managing the online brand reputation for the school through review
• generation & management.
• Writing regular blogs & articles that can help drive brand interest and SEO
• rankings.
• Handling all school internal communications in the form of principal
• updates, monthly newsletter, and other parent related communications.
• Creating new marketing collaterals (Brochures, Posters, e-mailers etc..)
• that can be used by marketing teams to support in various stages of
• customer buying cycle.
• Managing Brand s Visual Identity across various touchpoints to ensure
• consistency in brand communications.
• Ensure the school space branding is interactive and engaging for new
• visitors and existing parents.
• Strategize and execute new ideas, events, and initiatives to engage with
• prospective parents through offline channels.
• Supporting all school internal events in terms of promotions, designs, and
• branding.
• Co-ordinating with vendors to create a repository of brand images and
• videos over time for marketing.
• Monthly reporting on content performances across various communication
• channels.

Skills, Qualifications and Experience

• 3 to 4 Years of Minimum work experience in related field of
• communication, branding, and marketing.
• Strong content writing skills and experience of handling brand social
• media handles independently in previous roles.
• Good understanding of the digital marketing domain and various
• performance measurement analytics involved.
• Experience in writing press releases and managing PR distribution & media
• relations.
• Good understanding of branding and prior experience of working with
• designers or agencies to develop creative collaterals.