Brand Writer / Language Strategist

As a Copywriter at Vasterior, your role involves defining and maintaining the brand's tone of voice across various communication platforms. You will be responsible for writing compelling copy for Instagram, brochures, bios, decks, website, captions, proposals, and scripts. Your creativity will be crucial in transforming raw founder thoughts into well-structured and emotionally resonant copy. Utilizing Hinglish, proverbs, cultural idioms, and storytelling devices, you will create relatable yet refined messaging. Key Responsibilities: - Collaborate with the founders and Design Communication Associate to align voice and visuals - Build a living copy vault, tone guide, and editorial framework for ongoing brand use - Help position Vasterior as a luxury, story-driven brand rooted in culture and emotion - Build emotional connections with artists, boutique space owners, creative entrepreneurs, and legacy-minded clients - Connect with clients who want to express their personal mythology through design and space - Write for every touchpoint including marketing, operations, onboarding, and internal alignment - Translate intentions into words that feel true, soulful, and lasting Qualifications Required: - Ability to write for clients, vendors, contractors, employees, and collaborators - Proficiency in creating standard communication templates such as briefing messages, vendor emails, and site introduction notes - Strong understanding and adherence to the brand's values and communication style - Capacity to operate with a high level of creative freedom and founder trust - Eagerness to become the voice and storyteller of the brand's early years - Willingness to receive mentorship in positioning and communicating for luxury, art, and energy-aligned audiences - Ability to thrive in a calm, aesthetics-first hybrid work model focused on meaning over corporate pressure Please note that Walk-In Interviews are scheduled on Fridays to Sundays from 9:00 AM to 12:00 PM at Vasterior Studios, T-3, Office No. 239, Golden I, Greater Noida West. About the Company: Founded in 2023, Vasterior is a brand that emerged from a shared passion for artistry and functionality in design. With a focus on redefining interiors through innovation, elegance, and purpose, Vasterior collaborates with industry experts to ensure precision, sophistication, and timeless appeal in each project. The commitment to excellence is evident in crafting visually captivating and highly functional spaces that tell unique stories.,