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Indo Count Industries logo

Brand Marketing Manager For Retail Business

5 - 10 years

14 - 18 Lacs

Thane

Posted:3 months ago| Platform: Naukri logo

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Skills Required

Brand Marketing Brand Communication Brand Activation Brand Promotion Atl Btl

Work Mode

Work from Office

Job Type

Full Time

Job Description

Lead Marketing for Domestic Brand Marketing:- Responsible for Brand Marketing for Domestic brands (Boutique Living and layers) The end goal of creating consumer awareness, affinity towards brands, and consumer pull Consumer-facing external platforms for communication - offline, online, print, OTT, and retail Digital and Social Media presence - management of Social Media and agency -Performance marketing. Public relations -Press articles, influencer marketing Media Plan, buying, and execution for ATL and BTL activities Consumer Pull and Awareness - branding at stores, VM, Window Displays, concept display units, etc. Trade-facing platforms - events, trade shows, conferences, and exhibitions and B2B Commercial Aspect - Execution of all marketing activities in the most cost-effective manner Season Catalogue Launch Product Packaging artwork and development Marketing Calendar plan and management Brand /Trade Marketing and VM MBO & LFS-In store visual branding, SIS, signage & other branding execution Regional marketing support & execution- ATL or BTL Conferences & Trade show execution Coordination with vendors and execution of the entire event Coordination with agencies for creatives & campaign delivery Regular updating of brand presentations, creative adaptations for in-store branding Operations & tactical Marketing Support Internal Processes & reports Maintaining reports of monthly expenses, budgets approved, PO & invoicing processes Vendor Management Marketing reports from agencies monthly

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Indo Count Industries
Indo Count Industries
www.indocount.com

Textile Manufacturing

Mumbai Maharashtra

1001-5000 Employees

7 Jobs

    Key People

  • Vijay Singh

    Managing Director

  • Akash Mukherjee

    Director

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