Branding & Digital Marketing Manager

Job Description

Job Title: Digital Marketing / Branding Manager Location Kolkata (HO) Job Summary: We are seeking a highly skilled and creative Digital Marketing / Branding Manager to lead our digital marketing efforts. The role is to target both B2B audiences in the manufacturing sector and B2C customers, particularly farmers and agricultural communities. The candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our brand, products, and services. The ideal candidate will excel in building impactful digital strategies, managing content, and driving engagement across diverse platforms while aligning with business objectives. Key Responsibilities: Develop and execute a comprehensive social media strategy targeting both B2B and B2C audiences, with a focus on engaging farmers and agricultural communities. Manage daily operations across social media platforms (LinkedIn, Facebook, Twitter, Instagram) to ensure consistent and tailored brand messaging, positioning the company as a leader in industrial products and farm solutions. Create and curate high-quality, engaging content, including product features, technical guides, case studies, agricultural tips, and behind-the-scenes processes, resulting in a significant increase in organic reach and engagement. Collaborate with cross-functional teams, including product development, sales, and marketing, to align social media campaigns with broader business objectives. Monitor feedback from B2B clients and farmers on social channels, ensuring timely responses and improving customer satisfaction levels. Engage with agricultural communities by highlighting product benefits tailored to their specific needs, resulting in measurable increases in inquiries and sales from farmers. Utilize social media analytics tools to track performance metrics, generating detailed reports and applying data-driven insights to optimize strategies for maximum ROI. Manage targeted paid campaigns and ads aimed at corporate buyers and farmers, achieving high ROI through precise audience segmentation and ad placements. Promote educational content for farmers, such as product tutorials and best practices, to increase engagement and awareness within rural audiences. Enhance employer branding through showcasing company culture, events, and employee success stories, driving a noticeable rise in job applications. Stay updated on trends within the manufacturing and agricultural sectors, as well as platform-specific updates, to continually refine and improve content strategies.