Brand Marketing Manager

Brand Marketing Manager

58 years

Kochi, Kerala

Full-time

About Us:

We are a group of diverse entities:

• Capitaire

  Professional services and consulting.

• Special 40

  Pre-employment upskilling program for commerce graduates.

• PravasiTax

  Tax solutions for NRIs.

• Fintaxman

  Finance and tax advisory events/session.

Key Responsibilities

• Develop and execute comprehensive marketing strategies and brand-building initiatives across all entities.
• ?Oversee end-to-end execution of brand campaigns from creative brief to delivery.
• Lead and mentor the marketing/creative team (social media, design, content, video, and web development), ensuring high-quality output, creativity and timly execution.
• Create, manage and oversee marketing content across digital, print, and social media platforms.
• ?Build and maintain a consistent brand identity, voice, and positioning for each entity.
• Collaborate with internal teams and external agencies to deliver impactful campaigns.
• Establish clear processes, workflows, and KPIs to measure campaign effectiveness.
• ?Stay updated with industry trends, competitor activity, and emerging digital marketing practices.
• Ensure marketing content aligns with business goals and is optimized based on feedback from internal editing and creative teams.

Requirements

• Bachelor's or Master's degree in Marketing, Business Administration or related field.
• 5 - 8 years of proven experience in brand marketing, preferably in professional / corporate services, finance or education sectors.
• Experience in leading cross-functional teams (social media, content, design, video, web development).
• Strong understanding of digital marketing, content marketing, and social media strategies.
• ?Experience in managing multi-brand portfolios.
• ?Excellent communication, leadership, and project management skills.
• ?Creative thinker with strong analytical and problem-solving abilities.
• ?Hands-on experience with marketing tools, analytics platforms and campaign management.