Brand Marketing Executive

Position Overview

We are seeking a dynamic and creative Brand & Marketing Executive with minimum 2 years of proven experience in marketing. The ideal candidate should have a blend of traditional marketing knowledge and digital expertise, with a passion for building brands, running mass campaigns, and leveraging social media to engage audiences.

Key Responsibilities

• Brand Building & Communication
• Assist in developing and executing brand strategies that strengthen recall and visibility.
• Ensure consistent brand messaging across all platforms (print, digital, events, social).
• Coordinate with creative teams/agencies for content, designs, and campaigns.
• Marketing Campaigns (Offline + Online)
• Plan and execute mass marketing activities such as events, local activations, print, and radio ads.
• Manage social media campaigns across Instagram, Facebook, LinkedIn, and emerging platforms.
• Monitor competitor activities and suggest innovative campaign ideas.
• Digital & Social Media Marketing
• Create and post engaging content aligned with brand objectives.
• Run targeted paid ad campaigns, track ROI, and optimize budgets.
• Use analytics tools to monitor performance and prepare monthly reports.
• Market Research & Insights
• Conduct customer and market research to identify new trends and opportunities.
• Collect feedback from campaigns and translate insights into actionable improvements.
• Cross-functional Support
• Work with vendors, creative agencies, and internal teams to execute campaigns smoothly.
• Support sales and operations teams with marketing materials, collaterals, and presentations.

Key Skills & Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2 years of experience in marketing, branding, or digital marketing.
• Strong understanding of both offline marketing (ATL/BTL) and online marketing (social media, digital ads).
• Creative mindset with the ability to design innovative campaigns.
• Hands-on knowledge of tools such as Meta Ads, Google Ads, Canva, MS Office (basic design/editing tools preferred).
• Excellent communication (English/Hindi/Marathi preferred) and presentation skills.
• Ability to multitask, work under pressure, and manage deadlines.

What We Offer

• Opportunity to work on both traditional and modern marketing campaigns.
• Exposure to brand building in a fast-paced and growing company.
• Collaborative environment with space for creativity and new ideas.
• Career growth path towards Marketing Manager / Brand Manager.

Job Type: Full-time

Pay: ₹12,000.00 - ₹20,000.00 per month

Work Location: In person