Posted:4 days ago|
Platform:
On-site
Full Time
Designation Brand & Market Research Analyst
Location 1st Floor, Tower-A, UNITECH CYBER PARK, Durga Colony, Sector 39, Gurugram, Haryana 122003
Days of working 5 (Sat& Sun fixed off).
? Conduct qualitative & quantitative research to assess brand health, brand/comms positioning, and social media performance.
? Design and execute surveys, focus groups, and interviews to understand consumer preferences.
? Analyze market trends, competitor strategies, and consumer sentiment to provide actionable insights.
? Monitor brand awareness, sentiment, and perception.
? Identify opportunities to enhance brand positioning and differentiation.
? Understand statistical metrics to analyze research data and create clear, actionable reports.
? Develop consumer segmentation models and buyer personas to inform strategy.
? Work closely with cross functional teams to integrate insights into strategy, and create white papers + industry reports.
? Support research initiatives for product launches, brand campaigns, digital salience.
? Track competitor activity, industry trends, and market shifts to identify risks and opportunities.
? Synthesize secondary research to guide brand decisions.
? Decode primary research studies/surveys to guide brand decisions.
? Present research findings to senior leadership, offering data-driven insights and recommendations.
? Bachelor&aposs degree in Marketing, Business, or related field.
? 1-2 years of experience in market or brand research, preferably in a marketing or agency role.
? Grasp of qualitative and quantitative research methods, NPS, and consumer surveys.
? Ability to distill complex data into clear, impactful insights.
? Strong communication, organizational, and time-management skills.
? Understanding of consumer psychology and trends.
? Impact: Play a key role in shaping brand strategy and consumer engagement.
? Growth: Gain exposure to diverse business functions with clear career progression.
? Collaboration: Work alongside a dynamic, innovative, and supportive team.
? Development: Continuous learning opportunities to expand your skills and expertise.
Lyxel&Flamingo (L&F)
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Salary: Not disclosed
Gurugram, Haryana, India
Salary: Not disclosed
