Job
Description
Continental Hospitals, located in Gachibowli, Hyderabad, is a prestigious JCI and NABH accredited facility offering multi-specialty, tertiary, and quaternary care services spanning across more than 56 specialties. With a vast expanse of 1.4 million square feet spread across 18 floors in the IT and Financial District of Hyderabad, Continental Hospital was established by Dr. Guru N Reddy in April 2013 with a vision to revolutionize healthcare in India. The institution aims to deliver superior patient care characterized by integrity, transparency, a collaborative approach, and evidence-based medicine. The hospital, recognized as India's first LEED qualified super specialty hospital, adheres to international standards and prioritizes creating healing environments with natural ventilation, safety measures, and privacy considerations. It integrates the safest global standards in fire safety, water resources management, sanitation practices, and internal transportation systems. Continental Hospitals also features specialized facilities such as a health check lounge, a designated area for international patients, cutting-edge medical equipment, and advanced communication and information technologies. Key medical specialties at Continental Hospitals include Gastroenterology, Oncology, Orthopedics, Neuroscience, Cardiology, and Multi-organ Transplants. The institution boasts a proactive team comprising highly experienced doctors, nurses, and staff committed to delivering personalized and superior care to patients consistently. **Job Title:** Brand Manager / Sr. Manager / AGM Branding **Department:** Marketing & Communications **Location:** Financial Distt, Hyderabad **Role Summary:** Continental Hospitals is in search of a seasoned and strategic branding professional to spearhead and enhance the brand presence of our multi-specialty hospital. The ideal candidate should possess a minimum of 10 years of demonstrated expertise in brand management within the healthcare or hospital industry. The incumbent will be tasked with formulating, implementing, and overseeing brand strategies aimed at fostering awareness, patient engagement, and loyalty across all touchpoints. **Key Responsibilities:** - **Brand Strategy & Positioning:** Develop and execute comprehensive brand strategies in alignment with the hospital's vision and expansion objectives. - **Integrated Marketing Campaigns:** Strategize and implement multi-channel marketing campaigns encompassing print, digital, OOH, TV/radio, and PR to elevate brand visibility and drive patient footfall. - **Patient-Centric Communication:** Ensure that all brand communications resonate with target patient demographics, reflecting empathy, trust, and healthcare excellence. - **Digital & Social Media Branding:** Supervise the hospitals digital brand presence, including website branding, social media strategy, SEO/SEM efforts, and online reputation management. - **Internal Brand Alignment:** Collaborate with internal stakeholders across clinical, operations, and HR domains to maintain consistent brand messaging throughout patient and employee interactions. - **Performance Analytics:** Track, measure, and report on campaign performance and brand health metrics, refining strategies based on insights. - **Agency & Vendor Management:** Cultivate and manage relationships with creative, media, and PR agencies to ensure the delivery of impactful branding solutions. - **Crisis Communication:** Develop and support communication strategies during sensitive issues or emergencies to safeguard brand integrity. - **New Initiatives:** Support the branding of new service lines, departments, and hospital expansions or acquisitions. **Required Qualifications & Experience:** - Minimum of 10 years of relevant experience in brand management, preferably within healthcare or hospital networks. - Demonstrated success in constructing and executing effective branding campaigns. - Profound understanding of patient behavior, healthcare trends, and regional market dynamics. - Experience in managing creative and media agencies. - Exceptional communication, leadership, and stakeholder management abilities. - MBA in Marketing/Communications or related field is preferred. **Key Competencies:** - Strategic thinking with a focus on execution. - Emotional intelligence and empathy in communication. - Creative acumen and proficiency in brand storytelling. - Analytical mindset with familiarity in data-driven marketing. - Leadership skills and adeptness in team collaboration.,
