Brand Manager (Commuter)

Role Title

Role

Work location

Experience Range

Educational background

Industry

Purpose of the Role

custodian of the customers voice

Key Responsibilities

1. Drive

   achievement of volume and market share (MS)

   targets for the assigned brand.
2. Partner with the

   field sales team

   to identify performance gaps and design countermeasures to achieve business objectives.
3. Lead

   CAME (Category, Activation, Merchandising, Execution)

   initiatives to strengthen brand presence.
4. Ensure

   traffic generation

   through consumer insightdriven, effective brand communication.

5. Track brand health

   metrics and ensure continuous growth in alignment with business goals.
6. Manage

   resource allocation and spend monitoring

   across various marketing mediums.
7. Build

   customer intimacy

   through internal and external customer immersions, driving deeper understanding of consumer behavior.
8. Plan, execute, and monitor

   effective in-market activations

   to maximize brand visibility and engagement.

Qualifications & Requirements

• MBA/PGDM in Marketing or related field.
  
• Relevant brand management experience in FMCG/Consumer Products/Healthcare or similar industries.
  
• Proven track record of driving brand growth, consumer engagement, and market share.
  
• Strong understanding of

  consumer insights, brand health metrics, and communication strategies

  .
• Excellent collaboration skills to work with cross-functional teams including sales, research, and creative agencies.
  
• Strong analytical, problem-solving, and project management skills.
  
• Ability to balance

  long-term brand strategy

  with

  short-term tactical execution

  .

Key Competencies

• Strategic brand management
  
• Consumer and market insight generation
  
• Effective communication and storytelling
  
• Financial acumen (budgeting and resource allocation)
  
• Cross-functional collaboration
  
• Execution excellence in marketing campaigns