Brand Manager

Who Are We

Role Overview

What You ll Do

• You will own brand-led awareness across channels.
• On social, you will define our voice, formats, and creative direction. You will work with designers, writers, and creators to build content that is sharp, culturally fluent, and unmistakably BimaKavach.
• On PR, you will partner with internal and external stakeholders to shape stories worth telling. Founder narratives, product POVs, category insights, and timely commentary that earns attention, not just impressions.
• On events and partnerships, you will conceptualize and execute brand moments. This includes industry events, community meetups, launches, and collaborations that put BimaKavach in the right rooms with the right energy.
• You will translate complex insurance ideas into simple, human stories that business owners actually care about.
• You will collaborate closely with performance marketing, product, and leadership to ensure brand and growth move together, not in silos.
• You will constantly test, learn, and evolve. Formats, hooks, platforms, and narratives. Speed matters more than polish, insight matters more than noise.

What We re Looking For

• 3 to 5 years of experience in brand marketing, creative strategy, communications, or content-led roles. Startup or agency experience preferred.
• Strong creative instincts. You know what will stop a scroll, spark a conversation, or make a journalist care.
• Hands-on comfort with social media and content ecosystems. You understand how formats, culture, and distribution actually work.
• Experience working on PR, earned media, or brand storytelling, either directly or through agencies.
• Ability to think in narratives, not just campaigns. You can connect dots across social, PR, events, and product moments.
• Comfort with ambiguity and fast iteration. You optimise for impact, not approval cycles.
• Bonus points if you are curious about AI tools for content, design, or workflows and already experimenting with them.

Why Join Us

• You will help define a category, not just a brand.
• You will work in a small, fast-moving team where creative ideas ship quickly and visibly.
• You will have real ownership over how millions of Indian businesses come to understand and trust insurance.
• You will help modernise the voice of one of India s oldest, most misunderstood industries.
• At BimaKavach, brand is not decoration. It is leverage.