Brand & Creative Strategist

Role Overview

We are seeking an accomplished and creative Brand & Creative Strategist to lead the conceptualization, design, and execution of integrated brand and communication strategies. The ideal candidate will combine strong business acumen with creative flair to craft a compelling and consistent brand presence across all consumer and corporate touchpoints.

The role demands a balance of strategic insight, creative direction, and leadership to ensure that all campaigns and communications reflect the companys vision, values, and positioning.

Key Responsibilities

Brand Strategy & Positioning

* Define, refine, and uphold the brands identity, tone of voice, and market positioning.

* Ensure brand consistency across all internal and external communication platforms.

* Develop long-term brand strategies that enhance visibility, relevance, and recall.

Creative Direction & Campaign Management

* Lead the creative ideation and development of campaigns for new launches, corporate initiatives, and client engagement.

* Collaborate with leading creative and media agencies to deliver impactful 360 campaigns across digital, social, TV, print, and experiential channels.

* Evaluate creative concepts and marketing assets to ensure strategic alignment and creative excellence.

Integrated Marketing Communications

* Design and execute annual brand calendars aligned with corporate marketing goals.

* Build integrated communication plans across owned, earned, and paid media.

* Partner with internal communications to align employee engagement with brand narrative.

Stakeholder & Agency Collaboration

* Work closely with cross-functional teams (Product, Sales, HR, CSR, PR) to maintain unified messaging.

* Manage external creative, media, and production agenciesoverseeing budgets, timelines, and output quality.

* Present campaign concepts and brand performance metrics to leadership teams.

Innovation & Market Insights

* Leverage consumer insights, analytics, and competitive research to inform creative direction.

* Identify emerging media trends and cultural movements to keep the brand contemporary and engaging.

* Drive creative experimentation and storytelling across new and evolving platforms.

Qualifications & Experience

Education:

* Graduation or Post-Graduation from a top-tier institute in Marketing, Design, or Communications (e.g., IIM, ISB, MICA, NID, FMS, XLRI, or leading international schools such as LBS, INSEAD, Parsons, etc.).

Experience:

* 612 years of experience in brand strategy, creative leadership, or integrated marketing within a corporate or consumer brand environment.

* Demonstrated success in developing and managing multi-channel brand campaigns.

* Skills & Competencies:

* Strategic thinker with strong creative instincts and design sensibility.

* Proven ability to manage cross-functional teams and external agency partners.

* Excellent storytelling, presentation, and communication skills.

* Deep understanding of digital, print, PR, and experiential media ecosystems.

* Strong organizational and project management capabilities.

Why Join Us

* Opportunity to shape and elevate the brand identity of a respected corporate organization.

* Work on high-impact campaigns with top creative and media partners.

* Collaborative environment that encourages creativity, experimentation, and growth.

* Based in South Mumbai, at the heart of Indias creative and business capital.

We are looking for immediate Joiner, so Interested candidates are requested to send your updated resume at HR@Masterchain.com or WhatsApp on +91 9321649356.