Brand Communication and Social Media (MDFL)

About MDForLives

About MDForLives

MDForLives is a global community of Healthcare Professionals (HCPs), Allied Healthcare Professionals (AHPs), and Patients engaged in healthcare surveys, research studies, and medical insights. We bridge the gap between medical professionals, researchers, and organizations by offering valuable insights into the latest industry trends and patient care.

Role Overview

Global Communication and Social Media Specialist

Key Responsibilities

1.

• Develop and execute a

  strategic

  brand

  communication

  plan

  for HCPs, AHPs, and Patients across global markets.
• Craft and optimize

  medical

  and

  healthcare-focused

  content

  for social media, blogs, newsletters, and marketing campaigns.
• Ensure all communications align with

  pharmaceutical

  and

  healthcare

  industry

  standards

  , maintaining credibility and compliance.
• Manage

  MDForLives'

  brand

  voice

  and

  messaging

  to establish trust and thought leadership among healthcare professionals and patient groups.

2.

• Lead

  social

  media

  strategy

  for platforms like LinkedIn, Twitter, Facebook, and Instagram, focusing on medical professionals and patient advocacy.
• Develop

  organic

  and

  paid

  social

  campaigns

  to increase engagement, drive traffic, and encourage community participation.
• Monitor conversations and trends within the

  medical,

  pharma,

  and

  patient

  communities

  , ensuring real-time engagement and issue resolution.
• Foster relationships with

  healthcare

  influencers,

  medical

  thought

  leaders,

  and

  patient advocates

  to strengthen MDForLives' credibility.

3.

• Identify and establish

  partnerships

  with

  global

  offline

  :

• Self-Help

  Groups

  (Mental health, chronic disease support, disability support, etc.)

• Patient

  Advocacy

  Groups

  (Cancer, Diabetes, Rare Diseases, etc.)

• Doctors

  Groups

  and

  Associations

  (Medical societies, local physician groups, hospitals)

• Allied

  Healthcare

  Professionals

  (AHPs)

  Groups

  (Nurses, physiotherapists, dietitians, etc.)
• Develop partnership models to

  increase

  MDForLives'

  brand

  awareness

  and

  credibility

  in the healthcare industry.
• Organize

  offline

  and

  online

  events,

  webinars,

  and

  knowledge-sharing

  sessions

  with partner groups.
• Build and execute

  strategic

  tie-ups

  for long-term brand advocacy and panel expansion.

4.

• Align branding efforts with

  MDForLives'

  panel

  growth

  strategy

  , ensuring an increase in HCPs, AHPs, and Patients signing up for surveys.
• Leverage partnerships to

  onboard

  doctors,

  healthcare

  professionals,

  and

  patient

  groups

  into the MDForLives community.
• Analyze and optimize branding initiatives for better engagement and conversion rates.

5.

• Monitor

  brand

  performance

  metrics,

  engagement

  rates,

  and

  campaign

  ROI

  using social media analytics and marketing tools.
• Generate insights and reports on

  brand

  sentiment,

  engagement

  trends,

  and

  user

  growth

  to refine strategies.

Required Qualifications & Skills

• 4-6

  years

  of

  experience

  in

  Pharma,

  Healthcare,

  or

  Life

  Sciences marketing/communications.

• Strong understanding of

  medical

  and

  healthcare

  terminologies

  used in HCP, AHP, and patient surveys.
• Proven experience in

  brand

  communication,

  social

  media

  strategy,

  and

  content marketing

  within the healthcare industry.

• Experience

  in

  building

  partnerships

  with healthcare-related communities, organizations, or advocacy groups.
• Excellent written and verbal communication skills with a

  deep

  understanding

  of

  medical content marketing.

• Familiarity with

  compliance

  and

  regulatory

  considerations

  for healthcare marketing and communications.
• Ability to manage multiple projects, work cross-functionally, and

  drive

  brand

  initiatives

  across different regions.

• Hands-on experience with

  social

  media

  management

  tools,

  analytics,

  and

  digital

  marketing strategies.

Preferred

• Experience in

  global

  brand

  positioning

  in the healthcare or pharma sector.
• Ability to collaborate with

  KOLs

  (Key

  Opinion

  Leaders)

  and

  Medical

  Influencers.

• Event management experience for

  healthcare

  conferences,

  patient

  summits,

  or

  medical webinars.

• Basic understanding of

  SEO,

  PPC,

  and

  paid

  media

  campaigns

  for healthcare brands.

Why

• Work with a leading

  global

  healthcare

  panel

  and drive impactful brand growth.

• Opportunity

  to

  build

  strategic

  partnerships

  that enhance healthcare insights and panel participation.
• Be part of a dynamic team that bridges the

  gap

  between

  healthcare

  professionals,

  patients, and medical research.

• Competitive salary and career growth opportunities in

  healthcare

  marketing

  &

  communication.