Brand & Comm Strategy Analyst

Job Description

Skill required: Marketing Operations - Account Management Designation: Brand & Comm Strategy Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? The purpose of this role is to oversee the overall brand strategy and communication efforts The role involves leading the development and execution of brand positioning, messaging, and external/internal communication initiativesRole requires Digital Marketing Ads & Promotion creation/design Assist in defining and refining brand identity, articulating the brand's mission, values, and vision to ensure alignment across all communication platforms Oversee the consistency of messaging, tone, and visual identity across all touchpoints (e.g., marketing materials, website, social media, and internal communications). Offer expert advice on branding and communication strategies that align with corporate goals and help navigate challenges. Provide guidance and training to internal teams on brand standards, communication practices, and messaging. Analyze and report on brand performance and positioning in the market, ensuring it meets business objectives and resonates with target audiences. Design comprehensive communication strategies that support business objectives, aligning both internaIn this role, you will be expected to implement client account plans through relationship development, paid media, programmatic and opportunity pursuits that builds deeper client relationships. This includes monitoring existing services to identify opportunities that provide additional and innovative value to the client. What are we looking for? B2B Sales Transformation Brand Marketing Channels Strategy Client Management Communication Problem-solving skills Proven track record in managing brand positioning and brand identity development Strong product management knowledge Demonstrated ability to provide strategic counsel to senior management or leadership teams regarding brand direction, messaging, and communication challenges Proficiency in digital marketing, social media, and analytics tools. Ability to use market research and consumer insights to inform brand and communication strategies. Proactive; able to anticipate needs; forward thinking Highly collaborative; able to work well within multidisciplinary teams Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Qualifications Any Graduation