B2B Social Media Specialist

As a B2B Social Media Specialist, you will be responsible for developing and executing data-driven social media strategies to enhance Aeries' online presence, brand awareness, and some lead generation. With a strong focus on LinkedIn, Instagram, YouTube, X, and Facebook, you will drive engagement through innovative content, leveraging your deep expertise in social media for technology companies. You will manage and optimize social media efforts, combining your skills in graphic design, video editing, copywriting, and content strategy to engage and expand the B2B audience.

Roles & Responsibilities:

• Develop and execute a tailored B2B social media strategy for key platforms, including LinkedIn, Instagram, YouTube, X (formerly Twitter), and Facebook.
• Leverage your expertise in social media platforms to create and optimize engaging content, ensuring alignment with business and marketing objectives.
• Use advanced graphic design and video editing skills to create compelling visuals and multimedia content that resonates with the target audience across LinkedIn, Instagram, YouTube, X, and Facebook.
• Keep up-to-date with the latest social media trends, platform features, and competitor actions, ensuring Aeries stays ahead of the curve.
• Collaborate with cross-functional teams (content, graphic design, sales) to develop integrated campaigns that drive brand visibility.
• Create high-quality, creative content with a focus on engaging Aeries ICPs. This includes copywriting, visual storytelling, and multimedia creation across social platforms.
• Optimize content calendars and schedules to ensure consistent and timely posts across all social media channels.
• Engage with the audience: Actively monitor and respond to comments, messages, and inquiries, maintaining professionalism and fostering community interaction.
• Track and analyze social media performance metrics to optimize content strategy based on key KPIs and ensure that strategies are continually improved for better results.
• Provide detailed social media performance reports and insights to improve and refine social media strategies.

Qualifications:

• 5 - 7 years of experience in B2B social media marketing, with strong expertise in managing social media channels for technology companies, particularly LinkedIn, Instagram, YouTube, X, and Facebook. A deep understanding of LinkedIn platform is a must have.
• Proven experience in graphic design, video editing, and creative copywriting, specifically tailored for B2B technology content is preferable
• Familiarity with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms to measure and report performance.
• Deep understanding of how social media strategies translate into lead generation, brand awareness, and audience engagement for tech companies.
• Creative mindset with the ability to deliver engaging, high-quality content while maintaining attention to detail.
• Excellent communication skills (written and verbal), with the ability to craft messages that resonate with tech-savvy audiences.
• Strong analytical skills and experience in tracking and optimizing social media campaigns.
• Ability to work independently and collaborate effectively in a team environment.