B2B MARKETING EXECUTIVE(RICE)

Design and implement digital marketing strategies, including SEO, A/B testing, conversion rate optimization (CRO), and demand generation. Collaborate with cross-functional teams such as Data Science, Product Growth, Web, Design, and Marketing to enhance customer experience and product engagement. Develop and execute experiments to optimize the web funnel from discovery to conversion. Analyze data to inform strategy and share insights with relevant teams. Manage relationships with external vendors and agencies to support marketing initiatives. Transform successful pilot programs into scalable marketing Qualifications Over 7 years of experience in Growth Marketing, Web Optimization, SEO, CRO, or related fields, with at least 2 years in a digital marketing leadership role. Proven track record of building digital marketing programs from inception to scale. Strong communication skills to effectively convey insights and recommendations. Data-driven and analytical mindset with the ability to see the broader strategic picture. Flexibility to adapt strategies for both consumer and B2B audiences. Proactive, detail-oriented, and capable of managing multiple projects in a fast-paced environment. Passion for AI and its potential to transform industries and General B2B Marketing Executive Responsibilities For a broader understanding of B2B Marketing Executive roles, here are common responsibilities: Develop and execute B2B marketing strategies and campaigns. Conduct market research to identify trends and opportunities. Create and manage content for various marketing channels, including blogs, social media, and email campaigns. Collaborate with sales teams to align marketing efforts with business goals. Analyze campaign performance and report on key performance indicators (KPIs). Manage the marketing budget and ensure cost-effectiveness Job Type: Full-time Pay: ₹15,000.00 - ₹40,000.00 per month Schedule: Day shift Morning shift Supplemental Pay: Commission pay Performance bonus Experience: MARKETING & SALES MANAGER : 5 years (Required) B2B MARKETING EXECUTIVE: 5 years (Required) FOOD INDUSTRY: 5 years (Required) FMCG: 5 years (Required) Work Location: In person