AVP - Media Planner / Performance

8 - 10 years

3 - 6 Lacs

Posted:1 day ago| Platform: Foundit logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Required Experience:

  • 8 to 10 years of experience in an advertising agency.
  • Proven expertise in media planning and buying.
  • Strong understanding of various media channels including digital, print, broadcast, and outdoor.
  • Develop and execute comprehensive media plans aligned with business objectives.
  • Identify target audiences and select the most effective media channels to reach them.
  • Negotiate and purchase media space across channels to maximize reach and impact.
  • Monitor and optimize media buys continuously to ensure maximum ROI.
  • Analyze media performance data and provide actionable recommendations for improvement.

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