AVP, Analytics Campaign Validation & Process Excellence

As an Assistant Vice President (AVP) of Analytics specializing in Campaign Validation & Process Excellence at Synchrony, you will play a crucial role in leading a dynamic team to develop and execute the analytics roadmap for our Campaign Validation & Process Excellence team. Working within the India Analytics Hub (IAH) and reporting to the Marketing Measurement leader, you will provide strategic leadership, drive innovation, and deliver scalable solutions to validate marketing measurement products effectively. Your responsibilities will include developing and implementing an actionable analytics roadmap, optimizing current deliveries and solutions, leading validation projects across marketing product suite, collaborating with other teams to enhance campaign setup and execution processes, and managing external vendor teams. You will also be responsible for maintaining documentation, building relationships with US and IAH teams, fostering a culture of innovation and learning, managing people, delivering projects on time, and leading internal initiatives. To excel in this role, you should have 5+ years of hands-on experience in SQL/SAS, project management, BI tools, and marketing analytics. You should possess strong statistical knowledge, problem-solving skills, proficiency in data tools and software, and excellent communication and stakeholder management skills. Desired characteristics include superior thought leadership, storytelling abilities, an innovative mindset, and experience with Python and R. The ideal candidate will hold a degree in Statistics, Mathematics, Economics, Engineering, or a related quantitative field with at least 6 years of relevant analytics/data science experience. Enhanced Flexibility and Choice in work timings are offered, with the position being remote, allowing you to work from home. As an internal applicant, it is essential to understand the role requirements, inform your manager or HRM, update your professional profile, and adhere to eligibility criteria. Join us at Synchrony and be part of a diverse and inclusive workplace that values talent, innovation, and continuous learning.,