Asst Mgr, Business

Strategic Imperative:

Work Closely with the target surgeons ( Neuro-Surgery, CTVS, Plastic and GS ) & drive following strategic imperatives

Awareness:Professionals understandwhichhigh-end H/S product to usewhen.

Consideration: Professionals choose Baxter's high-end hemostat earlier instead of persisting with low-end

Preference:Professionals utilize Baxter sealants more often at close.

Planning

Monthly account wise planning of secondary sales leading to primary sales for their territory/accounts

Weekly planning for coverage and calls

Monthly/quarterly sales forecast for defined territory

Quarterly activation planning

Execution

Drives adherence to SFE processes :, Call average, customer coverage, working days, SME trackers, prescription tracker, secondary sales and product sampling/demonstrations

To track all product and service quality related complaints and coordinate with National/Sales Manager/quality to ensure formal response and closure to complaints report it to PV & Quality

Competition & Market Mapping -- Track and gather market data, no. of indicated surgeries, gather and analyze competitor activities

P5 Implementation Implementation of Marketing strategy and activations as per defined GTM

Identify and drive business development initiatives in his/her current /new accounts including training and education of paramedical staff

Ensure speedy and adequate availability of products in his/her accounts