Asst. Manager - Marketing (Digital)

Merlin Group

5 - 10 years

6 - 8 Lacs

Kolkata

Posted:3 hours ago| Platform:

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Skills Required

Analytical Skills Online Marketing Digital Marketing Search Engine Optimization

Work Mode

Work from Office

Job Type

Full Time

Job Description

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
All digital platform management
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Proven working experience in digital marketing.
Solid knowledge of website analytics tools
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Experience in setting up and optimizing Google Adwords campaigns

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