Associate Vice President - Channel Marketing, TV Channel

Role Overview: You will play a strategic role in the marketing team of Star Plus, contributing to the channel's overall reach and growth. Your responsibilities will include managing on-air, PR, digital, and all other media roll-outs of campaigns for new launches, as well as overseeing the marketing and overall health of sustenance shows. Key Responsibilities: - Design and implement Marketing and Communication plan for allocated shows and slots - Drive digital show launch campaigns and sustenance initiatives to grow channel viewership - Collaborate with the Insights team to understand consumer behavior and identify communication strategies - Manage programming and channel-related communication across all mediums for allocated shows and slots - Maintain a keen eye on the overall business, stepping up to build viewership and revenue as needed Qualifications Required: - Over 12 years of experience in Television, OTT, and Advertising Agencies - Postgraduate qualification is required About the Company: JioStar is a leading global media & entertainment company that is revolutionizing the way audiences consume entertainment and sports. With a television network and streaming service reaching over 750 million viewers every week, JioStar is dedicated to igniting the dreams and aspirations of millions across geographies.,