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Associate Technical Architect

Associate Technical Architect

Merkle B2b

5 - 10 years

12 - 16 Lacs

pune bengaluru

Posted:Just now| Platform:

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Skills Required

strategic planning management analytics team building associate technical architect

Work Mode

Work from Office

Job Type

Full Time

Job Description

The purpose of this role is to lead the Insights work on a client or across clients, managing the day-to-day insight team and providing a POV on audience approach, best uses of data to inform insights and plans, and elevating the data to identify deep human needs that fuel actionable strategies and plans.

Job Description:

Recommends audience approach to deliver on business needs
Manages team building audiences for use in insights, plans and potentially direct activation (Insight team members or IDC)
Elevates data to deep, actionable insights, resulting in identification of audience needs
Provides specific recommendations to the Strategy, Planning, Activation and Analytics teams, making sure the audiences and insights are as impactful as possible
Builds relationships with clients to ensure insights are solving for business challenges
Collaborates with the Analytics, Planning and Activation teams to ensure the learning agenda is set up to measure the audiences properly
Is the voice of insights for new business engagements
Drives thought leadership internally and externally

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