Associate Sales (B2B) - FMCG Industry

About the Role

This role focuses on expanding the company’s footprint across domestic and international markets through strong B2B sales, trade partnerships, and strategic account management. The candidate will drive sales of agri-commodities as well as support FMCG distribution channels,

ensuring seamless customer experience, consistent product availability, and long-term business growth.

The role requires strong business acumen, deep understanding of agriculture value chains or FMCG distribution, and a high level of emotional intelligence to build lasting partnerships.

Key Responsibilities:

1. Customer Relationship & Sales Execution

● Build, manage, and grow strong relationships with industrial buyers, processors,

exporters, and international clients.

● Communicate the company’s value propositions, offerings, and quality standards

effectively.

● Acquire new customers while driving annual growth from existing accounts.

● Understand customer procurement needs, negotiate contracts, and ensure timely

execution of orders.

● Provide clients with insights on sourcing quality, traceability, and crop lifecycle updates.

2. Account Management & CRM

● Maintain customer data, sales pipeline, and documentation through CRM.

● Track sales stages, follow-ups, order execution, and key account metrics.

3. Market Understanding

● Stay updated on commodity trends, pricing dynamics, global demand-supply scenarios,

and competitor activities.

● Deliver customer training on available tools, dashboards, or traceability systems.

4. Channel & Distribution Management

● Develop and implement sales & distribution strategies for retail, wholesale, and modern

trade in domestic and international market.

● Build and manage relationships with distributors, super-stockists, retailers, and channel

partners.

● Lead demand forecasting, secondary sales planning, and supply coordination to ensure

consistent product availability.

5. Market Expansion & Trade Marketing

● Drive trade promotions, visibility campaigns, in-store activations, and brand-building

initiatives.

● Analyze market trends, competition, and consumer behavior to guide growth strategy.

Skills & Competencies

● Ability to simplify and communicate complex product concepts to influence decisionmaking.

● Strong relationship-building skills with high emotional intelligence.

● Resilience, optimism, and ability to work through challenges.

● Adaptability to changing market conditions and business expectations.

● Excellent communication and negotiation skills.

● Strong analytical abilities and data-driven decision-making.

● Fast learner with a growth mindset and ownership orientation.

● Proficiency in MS Office; familiarity with CRM/SFA tools.

● Fluency in English and Hindi (additional languages preferred for international markets).

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits:

• Health insurance
• Leave encashment
• Life insurance
• Provident Fund

Experience:

• B2B sales: 2 years (Preferred)
• FMCG distribution channels: 2 years (Preferred)
• Customer Relationship & Sales Execution: 2 years (Preferred)
• SAP CRM: 2 years (Preferred)
• Market Understanding: 2 years (Preferred)
• Channel & Distribution Management: 2 years (Preferred)

Work Location: In person