Associate Marketing Manager

Key job responsibilities

• Handling design, tracking, merchandising and owning end to end responsibility for campaigns/initiatives.
• Tracking and analyzing customer needs based on customer behavior including searching, browsing and purchasing
• Formulating and executing the marketing plans. This includes on-site initiatives, on-ground initiatives, email and outbound programs, GTM for launches, cross-category placements, developing and executing Amazon site wide events etc.
• Designing and executing successful online customer experiences
• Identifying problems and opportunities and responding accordingly, engaging cross functional teams where necessary
• Developing and managing SEO initiatives, new traffic-driving content strategies
• Analyzing and sharing relevant metrics and best practices from the executed initiatives across the organization
• Developing, testing and analyzing new tactics to increase conversion rates and sharing them within the organization
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Basic Qualifications

• 2+ years of professional non-internship marketing experience
• Experience in a marketing role
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• - Excellent written and verbal communication skills
• -Prior experience in handling online store/marketing channels
• -Bias for action and ability to prioritize
• -Desire to participate in change and appreciate a dynamic environment with rapidly changing priorities
• -Ability to use hard data and metrics to make and support decisions
• -Demonstrate organizational skills, flexibility and ability to produce results in a fast paced environment
• -Capability to meet our technical requirements, which include Excel, and the ability to learn XML basics and our in-house tools, quickly
• -An understanding of and passion for e-commerce
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Preferred Qualifications

• Experience in e-commerce, retail or advertising
• -Prior expertise in developing content and copy
• -Prior expertise in handling on-site merchandising tools
• - Relevant experience in retail, marketing or communications
• - MBA is a plus