Associate Marketing Analyst

Company Description

Founded in 2012, IT Path Solutions is a leading software development company with a decade of experience creating innovative digital solutions. With over 150 dedicated professionals, we cater to businesses of all sizes across industries such as healthcare, fintech, manufacturing, eCommerce, and logistics. Our services include AI and machine learning, data analytics, IoT solutions, custom software development, cloud computing, and more. At IT Path Solutions, we prioritize a customer-focused approach, innovation, transparency, and delivering measurable outcomes to help our clients succeed in the digital landscape.

Role Description

This is a full-time, on-site role for an Associate Marketing Analyst located in Ahmedabad. The Associate Marketing Analyst will be responsible for tracking and analyzing marketing data, assisting with campaign development, creating reports, and identifying trends and opportunities for improvement. Additional responsibilities include working closely with marketing teams to optimize strategies and ensure brand consistency across all platforms, as well as conducting market research and competitor analysis to inform decision-making.

Qualifications

• Strong analytical skills and experience with marketing data analysis tools
• Proficiency in market research, trend analysis, and identifying target audiences
• Knowledge of digital marketing, marketing strategies, and campaign execution
• Excellent verbal and written communication, collaboration, and organizational skills
• Proficiency with tools such as Excel, Power BI, or other data visualization platforms
• Experience in IT or software development industries is advantageous
• Bachelor's degree in Marketing, Business Administration, or a related field