Associate Manager - Product Marketing

As an Associate Manager Product Marketing at M2P Fintech, you will play a crucial role in bridging the gap between product development and market success. Your responsibilities will include: - Develop and Execute Marketing Strategies: Create and implement comprehensive marketing strategies and campaigns to enhance product visibility and drive sales growth. - Conduct Market Research: Perform thorough market research to identify customer needs, market trends, and competitive dynamics. - Collaborate with Product Management Team: Work closely with the product management team to translate product features into compelling marketing messages. - Create Marketing Materials: Develop various marketing materials, including brochures, presentations, and digital content, ensuring consistency across all channels. - Manage Product Launches: Plan and coordinate product launches and promotional activities to align with the overarching marketing strategy. - Analyze Campaign Performance: Monitor and analyze the performance of marketing campaigns to optimize future efforts. - Customer Engagement: Engage with customers and sales teams to gather feedback and improve product positioning. Qualifications required for success in this role: - BA/BS in Marketing or a related field preferred. - 3-5 years of marketing or communications experience, with a focus on writing. Experience in the relevant industry of Banking/Fintech is desirable. - Strong presentation skills, storytelling ability, and a passion for understanding customer problems and experiences. - Ability to work collaboratively with global product marketing teams and other stakeholders. - Sharp eye for detail and highly developed organizational skills. At M2P Fintech, you can expect an inclusive and people-first culture, health & wellness programs, comprehensive medical insurance, recognition programs, performance-based ESOPs, and learning opportunities.,