Associate Manager - Digital Marketing

Greycampus Edutech

3 - 6 years

4 - 6 Lacs

Hyderabad

Posted:1 day ago| Platform:

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Skills Required

Google Ads Generative AI for Marketing Campaign Reporting SEO Influencer Marketing Content Creation Social Media Marketing Meta Ads

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role Overview:

Key Responsibilities:

Paid Advertising:
Manage and optimize paid campaigns across Google Ads, Facebook Ads, and other platforms to drive traffic and conversions.
SEO:
Oversee SEO strategies, including keyword research, on-page optimization, and improving search rankings.
Analytics:
Analyze campaign performance using Google Analytics and provide actionable insights for continuous optimization.
Social Media Marketing:
Design and execute strategies for organic and paid social media campaigns across Facebook, Instagram, LinkedIn, and Twitter.
Influencer Marketing:
Identify and collaborate with influencers to increase brand visibility and acquire new customers.
Generative AI for Marketing:
Leverage generative AI to create ad copies, marketing creatives, email nurturing flows, and other marketing content.
Campaign Reporting:
Prepare regular performance reports highlighting key metrics and insights.
Team Collaboration:
Work closely with design, content, and product teams to implement marketing strategies effectively.

Skills and Qualifications:

3-6 years of experience in digital marketing, focusing on paid ads, SEO, social media, and influencer marketing.
Basic familiarity with SEO tools like Google Search Console and experience managing paid advertising campaigns on platforms such as Google Ads and Facebook Ads.
Experience with Google Analytics to track and measure campaign performance.
Knowledge of social media platforms and content marketing strategies.
Hands-on experience working with Generative AI tools for content creation, ad copies, and nurturing campaigns.
Strong communication skills and the ability to collaborate effectively within a team.
A results-oriented mindset with a focus on continuous improvement.

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