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Associate Manager - Digital Marketing

3 - 6 years

4 - 6 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Role Overview:

Key Responsibilities:

  • Paid Advertising:

    Manage and optimize paid campaigns across Google Ads, Facebook Ads, and other platforms to drive traffic and conversions.
  • SEO:

    Oversee SEO strategies, including keyword research, on-page optimization, and improving search rankings.
  • Analytics:

    Analyze campaign performance using Google Analytics and provide actionable insights for continuous optimization.
  • Social Media Marketing:

    Design and execute strategies for organic and paid social media campaigns across Facebook, Instagram, LinkedIn, and Twitter.
  • Influencer Marketing:

    Identify and collaborate with influencers to increase brand visibility and acquire new customers.
  • Generative AI for Marketing:

    Leverage generative AI to create ad copies, marketing creatives, email nurturing flows, and other marketing content.
  • Campaign Reporting:

    Prepare regular performance reports highlighting key metrics and insights.
  • Team Collaboration:

    Work closely with design, content, and product teams to implement marketing strategies effectively.

Skills and Qualifications:

  • 3-6 years of experience in digital marketing, focusing on paid ads, SEO, social media, and influencer marketing.
  • Basic familiarity with SEO tools like Google Search Console and experience managing paid advertising campaigns on platforms such as Google Ads and Facebook Ads.
  • Experience with Google Analytics to track and measure campaign performance.
  • Knowledge of social media platforms and content marketing strategies.
  • Hands-on experience working with Generative AI tools for content creation, ad copies, and nurturing campaigns.
  • Strong communication skills and the ability to collaborate effectively within a team.
  • A results-oriented mindset with a focus on continuous improvement.

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Greycampus Edutech
Greycampus Edutech

Education Technology

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