Experience: 3-5 Years Department: Marketing Reports To: Head of Growth Marketing Company: OdinSchool About OdinSchool OdinSchool is a leading upskilling platform that helps working professionals and fresh graduates transform their careers through industry-relevant programs in tech and business. We are driven by outcomes and committed to bridging the skill gap with a learner-first approach. As we scale our impact, we are looking for a performance-driven digital marketer to accelerate our growth. Role Overview Were looking for a Digital Marketing Specialist with a strong background in performance marketing to join our dynamic marketing team. You will be responsible for managing paid ad campaigns across platforms like Google Ads and Meta Ads , building strategies, and driving qualified traffic and conversions. The ideal candidate combines creative thinking with analytical acumen and thrives in a fast-paced, growth-oriented environment. Key Responsibilities Plan, launch, and optimize performance marketing campaigns across multiple platforms Manage targeting strategies to maximize ROI and reduce CAC Strong understanding of onsite and offsite SEO Collaborate with content and design teams to develop high-converting ad creatives and landing pages Continuously track and analyze campaign performance using tools like Google Analytics, Meta Business Suite, SEMrush and other dashboards Assist in the creation and execution of full-funnel content and paid strategies aligned with marketing goals Monitor platform trends and algorithm updates to adapt campaign strategies accordingly Work closely with sales and product teams to ensure alignment across the customer journey Required Qualifications Bachelors degree in Marketing, Communications, Business, or a related field 3–5 years of hands-on experience managing and optimizing performance campaigns (Google Ads, Linkedin Ads & Meta Ads required) Strong command of English (written and verbal) Deep understanding of digital marketing funnels, audience segmentation, and targeting strategies Proficiency in ad dashboards, Google Analytics, Search Console, and performance tracking tools Experience working in a high-growth, data-driven environment Preferred Skills Prior experience in EdTech or lead-generation-focused industries Working knowledge of SEO principles and marketing automation Strong reporting and presentation skills Why Join OdinSchool? Be part of a mission-driven team impacting thousands of learners’ careers Collaborate with high-performing professionals in a fast-paced startup environment Competitive compensation and performance-based incentives Learning and growth opportunities with access to industry experts Hybrid work flexibility and inclusive work culture

The Role Were building serious learning programs in Data Science and Generative AI. We dont need know-it-alls or fake guruswe need someone whos smart, speaks well, can be on camera, and wants to learn fast. You’ll work across product, content, and training. Some of the work is strategic, some of it is grunt work, and all of it matters. You’ll teach, build, edit, explain, listen, and improve. Expect to grow quickly if you’re actually curious and driven. What You’ll Do Contribute to building and refining AI/data land Data Science learning content Take live classes and record videos—be clear, be engaging Create hands-on explainers, walkthroughs, and demos Help learners get unstuck—online and in community Stay up to speed with what’s happening in GenAI and data, and help us keep our content relevant What You Need Excellent communication — no handholding here Strong willingness to learn — fast and independently Comfort on camera and with people — you’ll be talking a lot Some work experience (1–4 years) — show us you’ve handled real responsibility Interest in data/AI — even if you’re not yet skilled, you should be curious enough to dive in Bonus If You’ve Done Teaching, training, or mentoring Any kind of content creation (video, blog, social) Small projects in data or GenAI—personal or professional

Role Overview: We are looking for an enthusiastic and skilled Associate Manager - Digital Marketing to join our team. In this generalist role, you will oversee, contribute to, and manage various digital marketing activities including paid ads, SEO, analytics, social media marketing, and influencer marketing. Additionally, you will play an integral role in using Generative AI to enhance marketing creatives, ad copies, nurturing flows, and more. Key Responsibilities: Paid Advertising: Manage and optimize paid campaigns across Google Ads, Facebook Ads, and other platforms to drive traffic and conversions. SEO: Oversee SEO strategies, including keyword research, on-page optimization, and improving search rankings. Analytics: Analyze campaign performance using Google Analytics and provide actionable insights for continuous optimization. Social Media Marketing: Design and execute strategies for organic and paid social media campaigns across Facebook, Instagram, LinkedIn, and Twitter. Influencer Marketing: Identify and collaborate with influencers to increase brand visibility and acquire new customers. Generative AI for Marketing: Leverage generative AI to create ad copies, marketing creatives, email nurturing flows, and other marketing content. Campaign Reporting: Prepare regular performance reports highlighting key metrics and insights. Team Collaboration: Work closely with design, content, and product teams to implement marketing strategies effectively. Skills and Qualifications: 3-6 years of experience in digital marketing, focusing on paid ads, SEO, social media, and influencer marketing. Basic familiarity with SEO tools like Google Search Console and experience managing paid advertising campaigns on platforms such as Google Ads and Facebook Ads. Experience with Google Analytics to track and measure campaign performance. Knowledge of social media platforms and content marketing strategies. Hands-on experience working with Generative AI tools for content creation, ad copies, and nurturing campaigns. Strong communication skills and the ability to collaborate effectively within a team. A results-oriented mindset with a focus on continuous improvement.