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Associate- Influencer Retention

Associate- Influencer Retention

Paytm

3 - 5 years

2 - 4 Lacs

bengaluru karnataka

Posted:None| Platform:

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Skills Required

digital marketing influencer marketing marketing seo retention email marketing google adwords advertising rewards and recognition campaign management online marketing social media marketing google analytics html content marketing rewards

Work Mode

Work from Office

Job Type

Full Time

Job Description

About Paytm:

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytms mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

About the team:

This team involves in making a difference. A lot of contingency and new challenges are encouraged within the team to do stuff that is meaningful for those we serve. We are successful, and our successes are rooted in our people's collective energy and unwavering focus on the employees, and that's how it will always be change management in Social Media.

Role Overview:

City Executives will handle local onboarding and engagement, while Campaign Managers will

centrally oversee execution, coordination, and reporting. The role blends community management, influencer marketing, and content execution ideal for someone passionate about short-form content and creator culture.

Key Responsibilities

1. Identify and recruit relevant nano/micro content creators on Instagram & YouTube.

2. Explain program structure, payouts, and campaign briefs (via calls, WhatsApp).

3. Ensure video content is delivered on time and matches campaign tone & tagging guidelines.

4. Log submissions, track creator performance, and maintain dashboards.

5. Build and maintain long-term creator relationships for consistent participation.

6. Manage city-specific WhatsApp/Telegram channels to keep creators engaged.

7. Offer personalized campaign opportunities to creators.

8. Provide transparent performance feedback and recognition.

9. Grant exclusive perks and early access to loyal creators.

10. Facilitate community building and networking among creators.

11. Provide proactive problem-solving and support.

Preferred Traits

Self-driven with a hustler mindset Quick and reliable execution with attention to detail

Familiarity with grassroots networks: college creators, artists, regional influencers

Active on Instagram or YouTube (personally or professionally)

Ability to manage multiple stakeholders and timelines

Qualifications:

Master's degree in Marketing or a related field

Minimum 3-5 Years of experience in Influencer Marketing

0 - 0 a year

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Associate- Influencer Retention