Associate Group Head - Outreach (Influencer Marketing)

As an Associate Group Head - Outreach with 6 to 8 years of experience based in Mumbai, you will play a crucial role in influencer marketing and meme marketing campaigns. Your responsibilities will include: - End to End execution of Influencer Marketing plans - Craft and execute meme marketing strategies to engage audiences and enhance brand visibility - Ideating and conceptualizing new influencer marketing campaigns - Collaborate with creative teams to develop meme content that resonates with the target audience - Identifying the correct influencers and celebrities for the campaigns - Getting the best quotations and providing concepts and references to the celebrities and influencers - Planning and working with external agencies to execute marketing campaigns if required - Searching for vendor options and coordinating with vendors for end-to-end execution for merchandising and gifting - Keep an eye out for trending memes and execute meme marketing campaigns for our brands accordingly - Coordinating the approvals for all the above tasks - Tracking the status of all the tasks and creating reports for the same Additionally, you should possess a passion for influencer marketing, a good understanding of meme marketing, and the ability to stay in touch with the latest internet trends and culture, particularly within meme communities. Your management, marketing, and negotiation skills will be essential, as well as your experience in team management and ability to take proactive initiatives. If there are any specific additional details about the company mentioned in the job description, kindly provide the details for inclusion in the final JD.,