Associate Brand & Marketing Strategist

As an Associate Brand & Marketing Strategist at our company, you will play a crucial role in defining, building, and elevating our brand across various touchpoints. Your responsibilities will include: - Leading brand building strategies such as brand positioning, messaging, and identity development. - Driving PR communications to enhance visibility, credibility, and thought leadership in the market. - Developing and executing marketing plans and brand calendars aligned with business goals and seasonal priorities. - Overseeing visual storytelling to ensure cohesive and compelling narratives across digital, social, and print platforms. - Designing and implementing social media strategies to optimize content formats for engagement and brand consistency. - Conducting market research, audience analysis, and competitor benchmarking to inform brand and marketing strategies. - Managing campaign performance tracking, analytics, and reporting for optimizing ROI and engagement. - Collaborating cross-functionally with creative, product, PR, and digital teams for integrated brand communications. - Driving content strategy, influencer collaborations, and experiential marketing initiatives to enhance brand recall and affinity. - Identifying emerging trends, cultural insights, and innovative marketing channels to keep the brand ahead of the curve. Your skills and expertise should include proficiency in brand strategy, marketing planning, PR strategy, visual storytelling, social media strategy, audience segmentation, influencer marketing, project management, trend forecasting, and innovation-driven thinking. To qualify for this role, you should have a Bachelor's degree in Marketing, Communications, Business, or a related field, along with 1-2 years of experience in brand strategy, marketing, or PR communications, preferably in lifestyle, fashion, or luxury sectors. Additionally, you should possess a strong understanding of social media platforms, content creation, audience engagement strategies, exceptional communication skills, analytical abilities, and project management skills. A strategic mindset, creative eye, and data-informed decision-making ability will be essential for success in this role.,