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Associate - App Marketing

2 - 6 years

0 Lacs

haryana

Posted:4 days ago| Platform: Shine logo

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Skills Required

google analytics ms excel firebase ppc campaigns processing analysing marketing data analyse sales funnels developing executing marketing campaigns for facebook google ads measure roi of online advertising campaigns report on marketing kpis monitor budget distribution performance of paid ad campaigns conduct competitive research analyse benchmarking data research implement marketing tools sem campaign strategies analytical abilities play console

Work Mode

On-site

Job Type

Full Time

Job Description

The Marketing Specialist will play a crucial role in tracking advertising costs, researching consumer behavior, and exploring market trends and opportunities. Your main responsibility will be analyzing sales funnels and customer intent to ensure the efficient spending of our marketing budget and successful targeting of our audience through various campaigns. You will be required to develop and execute marketing campaigns for platforms such as Facebook and Google Ads, measure the ROI of online advertising campaigns, and report on essential marketing KPIs like leads, conversion rates, app traffic, and social media engagement. Additionally, you will monitor budget distribution and performance of paid ad campaigns, conduct competitive research, and analyze benchmarking data. To excel in this role, you should have at least 2 years of experience as a Marketing Analyst or in a similar role, with expertise in Google Analytics, an in-depth understanding of SEM campaign strategies, and experience with PPC campaigns. Proficiency in MS Excel, strong analytical abilities, and prior experience with platforms like Play console, Google Analytics, Firebase, etc., will be essential for success in this position. Your contribution will be valuable in ensuring that our marketing efforts are data-driven and result-oriented, ultimately leading to the growth and success of our promotional projects.,

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